Amanda Davies and Andrew Davies to lead newly formed Pobl Group

poblAmanda Davies will become Chief Executive of Wales’ largest Social Landlord, Pobl Group from April after a decade as Seren Group Chief Executive. Pobl Group will manage more than 15,000 homes, employ around 2500 people and plans to invest over £100m in new homes in the next 3 years.

Pobl Group’s Board also confirmed the appointment of former Welsh Finance Minister and current Chair of Abertawe Bro Morgannwg University Health Board, Professor Andrew Davies as the new Group’s Chair. The two newly appointed leaders plan to work closely to ensure Pobl group will deliver on its ambitions from April.

Amanda Davies, Chief Executive said; “I’m excited to have been appointed to lead Pobl Group. We will be focused on building more homes, creating new services and jobs in our communities. Andrew and I have a shared vision of a regional Group rooted in its localities, innovating and delivering even more for people…or pobl as we say in Wales. Pobl Group will build on the fantastic achievements of Seren and Gwalia.”

Pobl Group is created following the merger, subject to FCA approval, of Seren Group and Grŵp Gwalia which has received consent from Welsh Government, whose regulatory team have been engaged throughout a board driven process which began in October 2014.

Chair of Group Board, Andrew Davies said: “I’m delighted to have been given the opportunity to lead the Board and work alongside Amanda from day one. I’m confident that Pobl Group, working with partners will play a significant, positive role in many people’s lives, in our communities and the wider Welsh economy.”

The merger has been supported by Devonshires Solicitors and Altair Consultancy whose Director Judy Wayne commented “Altair have worked closely with Gwalia and Seren as lead advisor during the past year. The hard work and collaborative spirit of the merger team suggests a bright future for Pobl Group” Jonathan Jarvis, Partner at Devonshires added: “It’s been our pleasure to provide expertise and support to a team who have worked with real ambition, diligence and pace to successfully merge and create the new group.”