Laureus Sport for Good

Developing a 10-year strategy for Laureus Sport for Good

Advising the board and executives on their strategic planning to devleop a ten-year strategy.

About the project

Laureus is a global movement that celebrates the power of sport to bring people together as a force for good. Laureus Sport for Good, the charitable vehicle that delivers the social outcomes of the movement, was formally established in 2000. The charity now supports over 100 sports-based community initiatives across 35 countries to combat social challenges facing children and young people, such as violence and crime, discrimination, lack of education, unemployment, and preventable diseases.

We advised their board and senior executives throughout their strategic planning process, successfully helping to deliver their ten-year strategy. The process included consultation with partners, grantees, funders, beneficiaries, and strategic stakeholders. The theory of change/logic framework was developed in line with the UN Global Goals for Sustainable Development.


The strategy was launched in late 2021.

We were subsequently commissioned by Laureus USA to develop a three-year strategic plan on behalf of the national Foundation. We worked closely with their team to develop a concomitant fundraising strategy, which underpins the global strategy. We also supported its implementation, helping them to execute fundraising activities in respect of institutional grant funders and corporate partnerships.

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