LTA Serves

Utilising local, user-led community groups to host and deliver tennis for their local community

Over a period of seven years, we helped them plan, develop and rollout LTA SERVES, a UK-wide tennis for good intervention that uses tennis to improve the lives of vulnerable individuals in areas of high deprivation.

About the project

The Lawn Tennis Association (LTA) is the National Governing Body for tennis in Great Britain, the Channel Islands, and the Isle of Man. Its role is to govern and grow tennis in Britain, from grassroots through to the professional game.

SERVES utilises local, user-led community groups all over the country to host and deliver tennis for good sessions for their local community. Prior to SERVES, these micro-organisations delivered a variety of community services, but the majority had no previous experience of delivering and sustaining sport for development programmes. Since the launch of SERVES, our role as a national partner has been to help these organisations build the organisational capacity they need to grow their own tennis activities.


To provide the necessary support, we have worked with over 50 local community groups to review their fundraising activities and develop sustainability plans for SERVES related activity. We have also delivered bid-writing training to tennis clubs, community groups and local leaders to help build their fundraising skills, and supported community groups to successfully unlock an additional £4M of local community funding. Finally, we have provided advice, training and guidance on monitoring and evaluation, investment readiness, and grant management/reporting.

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