Director of Marketing, New Business & Sales

Louise Allen

With over 20 years in hospitality, education, sports, and charity sectors, Louise has led national and international sales and marketing teams, achieved significant revenue growth and established new business channels.


  • Strategic planning and implementation
  • Team leadership and coaching
  • Commercial strategy and market identification
  • Customer communication and brand-building
  • Contract negotiation and corporate partnerships
  • Business development and revenue growth
  • Data analytics and performance tracking
  • Change management and cross-functional collaboration
  • Marketing management and campaign direction

About Louise

Louise’s expertise includes strategic planning, team leadership, market identification, and contract negotiation. Louise has a proven track record in creating corporate partnerships, driving marketing campaigns, and launching new products, and she has managed high-performing teams and executed effective commercial strategies to achieve business objectives across diverse industries.

Fun Facts

Louse is an avid F1 fan, along with her family. Her team is Mercedes and her driver is Lewis Hamilton and if he isn’t in the points, Louise has been known to turn it off! Louise loves good food, good wine and great company.

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