Will Juggins (he/him)

Professional Profile

Will is an experienced consultant and facilitator working across sport-for-development, charities and education. He leads Altair’s strategy offer, guiding organisations through strategy review, development and implementation as a lead consultant. Will brings a strong track record across corporate partnerships, governance, stakeholder consultation and income generation, helping clients navigate complex challenges and deliver meaningful change. 

Core Expertise

• Strategic Review & Maturity Assessment  

• Organisational Strategy Development & Implementation  

• Corporate Partnership Attainment & Management  

• Stakeholder Mapping, Engagement & Consultation  

• Governance Reviews & Charity Formation 

• Income Generation Planning & Implementation  

• Sport Management  

• Facilitation  

Project Experience

Project Name: Place-Based Community Engagement & Consultation, Active Black Country  

Date: October 2025 – April 2026

Role on Project:

Active Black Country (ABC), part of the Active Partnership network, received place-based development funding from Sport England and appointed Altair to support its full funding bid. Working within a consortium of local authorities and community organisations, Altair led community engagement across the four Black Country regions, building on existing insight and ensuring community voices—particularly those least engaged in physical activity—shaped the approach. A key requirement was to demonstrate how insight informed priorities to tackle inequalities, with proposals grounded in community co-production. 

Will led the project, overseeing consultation, facilitation, analysis and reporting, while coordinating closely with partners. The approach prioritised inclusive engagement, targeting underrepresented groups. This included an incentivised survey of over 4,000 residents (65% completion rate), a review of existing research to identify at-risk and underrepresented groups, and the establishment of Community Engagement Forums. These forums, made up of individuals with lived experience and strong community links, informed a series of workshops that explored barriers to activity, alongside interviews, events and topic-specific sessions. 

The findings were central to ABC’s submission. A key insight was that physical and psychological safety are major, cross-cutting barriers, alongside challenges such as transport. The research also highlighted the importance of the ‘pre-engagement’ stage, where anxiety and self-doubt prevent participation, and the need for clearer, more reassuring messaging. Community members emphasised that activity should be framed around enjoyment and social connection. These insights will inform ABC’s future programmes, helping to build a more inclusive, community-led system that supports people to lead more active lives. 

Project Name: Organisational Strategy Development & Income Generation Planning, Plan Implementation, Head Up Charity  

Date: August 2024 – December 2025

Role on Project:

Head Up is a charity supporting the military community by building mental resilience. With growing demand and a clear ambition to expand its offer, the organisation commissioned a new strategy to increase reach and impact without significantly increasing capacity. Central to this was the development of a Mental Health Resilience Retreat, a dedicated space for long-term wellbeing support. 

Will led the engagement, facilitating Board workshops to define Head Up’s vision, mission and strategic priorities. He developed a clear strategy framework with aligned objectives, actions and KPIs, supported by stakeholder consultation to strengthen external insight and partnerships. The work progressed into income generation planning, including an investment readiness assessment and a detailed fundraising strategy across corporate partnerships, trusts and foundations, community fundraising and major donors. 

The result is a clear, actionable roadmap to support delivery of the charity’s flagship retreat. Early rollout of Mental Health Resilience Mini Retreats will help demonstrate impact and build the evidence base for future funding. The strategy also sets out a pathway to grow a network of champions, partners and volunteers, enabling Head Up to expand its reach while maintaining its community-centred approach. 

Project Name: Strategy Development, EFL in the Community 

Date: August 2023 – May 2024

Role on Project:

EFL in the Community is the charitable arm of the English Football League, supporting a network of 72 Club Community Organisations (CCOs) that engage nearly one million people each season and generate over £1 billion in social value. Altair was appointed at a pivotal point of organisational change, with a clear ambition to align more closely with the EFL and strengthen collaboration, shared services and operational efficiency. With multiple stakeholders involved, it was essential the strategy reflected the collective needs and perspectives of the whole network. 

Will led a comprehensive, co-designed strategy process grounded in consultation and evidence. Engagement spanned the Board, Senior Leadership Team and the full CCO network, ensuring a broad range of voices shaped the outcome. He facilitated workshops to define purpose, vision and mission, before developing a clear strategic framework with aligned pillars, objectives and KPIs. This was supported by sector research and large-scale consultation, including a key session at the Club x CCO Conference, which generated valuable, network-wide insight. Will also developed an operating framework to clearly articulate the shared purpose of the EFL and EFL in the Community — Quality Competitions and Thriving Communities — and how this is delivered through the CCO network. 

The result was an ambitious five-year strategy, launched in summer 2024, positioning EFL in the Community as a strategic leader and enabler of its national network. Grounded in extensive consultation, the process built strong ownership across CCOs, while embedding clearer collaboration, stronger partner engagement and a shared sense of purpose to guide the organisation’s next phase. 

Qualifications & Professional Memberships 

• BA Hons Business & Management